Peter Spielvogel has been a high-tech marketing executive since the early 1990s and a business-to-business social media practitioner since 2005. Peter uses social media extensively to understand market requirements, build awareness among current and future customers, engage in online discussions, promote events, and generate targeted leads.
He blogs and speaks internationally on topics related to information technology and social media. Peter has written two books, one on each of those topics. He is based in Silicon Valley, California.