Kevin Easterwood has more than 19 years experience in both the consumer electronics and telecommunications industries. He has led marketing teams focused on the definition, launch and ongoing support of advanced communications and technology solutions in business-to-business and business-to-consumer environments. Kevin holds two bachelor’s degrees from Southern Illinois University and a Master of Business Administration in International Marketing Management from the University of Texas at Dallas. In addition being a co-author of Transforming Business, Kevin was also a principal researcher on the team behind both The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age.