Iwan Setiawan

Iwan Setiawan is the CEO of MarkPlus, Inc. and Marketeers. Over the past 20 years, Iwan has been helping clients design their marketing strategies. He co-authored, with Philip Kotler and Hermawan Kartajaya, global bestselling series—Marketing 3.0: From Products to Customers to the Human Spirit (2010), Marketing 4.0: Moving from Traditional to Digital (2017), Marketing 5.0: Technology for Humanity (2021), and Marketing 6.0: The Future is Immersive (2023).

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Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

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Marketing 3.0: From Products to Customers to the Human Spirit
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

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Marketing 5.0: Technology for Humanity
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

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Marketing 6.0: The Future Is Immersive
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

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Marketing 4.0: Le passage au digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan; Vandercammen, Marc

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Marketing 3.0 : Produits, clients, facteur humain
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan; Vandercammen, Marc

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Marketing 4.0: L'�re du digital
Kotler, Philip; Setiawan, Iwan; Kartajaya, Hermawan; Vandercammen, Marc

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