Sandra Reiersen

Creativity has always been important to Herb and Sandra Reiersen. Twenty plus years ago, the two left their careers to use their creative sides to start a successful children’s toy business called You Name It Toys. Later, they sold the business. They came up with the idea for Finish the Dream when Herb began sending their children into “dreams” rather than telling run-of-the-mill bedtime stories, encouraging them to use the magic of their own imagination. Today, Herb is an educator and Sandra is working on more Finish the Dream stories. In their free time, they enjoy hiking and biking on all of the wonderful trails in Minnesota and traveling, especially to visit their children and grandchildren.