Kirti Dutta
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Services Marketing: Text and Cases
Jauhari, Vinnie; Dutta, Kirti
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Services: Marketing, Operations, and Management: Services: Marketing, Operations and Management
Jauhari, Vinnie; Dutta, Kirti
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Brand Management:: Principles and Practices
Dutta, Kirti
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INTEGRATED MARKETING COMMUNICATIONS
OXFORD UNIVERSITY PRESS
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