Zena O'Connor

A designer by training, Zena is an evidence-based research and colour consultant. She provides insight, validation and colour strategies for design, the built environment, branding and advertising. Zena's projects include colour/contrast strategies to improve environmental visual literacy for commercial, healthcare and aged care projects; colour design for the built environment; AI and data visualisation; branding, logo design, product and packaging design, and urban colour interventions.

Zena's PhD research at the University of Sydney focussed on responses to colour in the built environment. She holds a Masters Degree in Design (UTS) and Bachelor Degree (UTS). Zena has published 50+ peer-reviewed academic papers on colour in logo design and branding, colour in applied design, environmental visual literacy and visual communications design.

Author website: http://zenaoconnor.com.au/