John Golden

John Golden, is a world renowned thought leader, speaker and author of two Amazon bestsellers "Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories" and "Social Upheaval: How to Win @ Social Selling".

He is the founder and CEO of Focused Revenue Results, Inc. and in his previous role as CEO of Huthwaite, the world's leading sales performance improvement company, he recognized back in 2011 that the transformation wrought by social media on business-to-consumer sales would inevitably have a similar impact on business-to-business sales. In response John launched the Huthwaite Center for Research (HCR) to report on this development and raise awareness among professional sales organizations that an "upheaval" was in the making.

Now, drawing on HCR's work as well as his personal experience in re-making a global company, John presents Social Upheaval: How to Win At Social Selling to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without delay.

Using social media to sell is all about communicating value quickly and concisely. Any book on the subject should do the same, and Social Upheaval: How to Win at Social Selling does exactly that. A short, easy-to-read treatise that delivers practical advice and tactics to successfully leverage this new frontier of selling, Social Upheaval is provocative, entertaining and above all immediately useful.

Having held pivotal positions in sales, marketing and product development, Golden has uniquely expansive view on what it takes to engage successfully with target customers.

Golden has a Master of Arts degree from Dublin City University in Dublin and an undergraduate degree from Trinity College in Dublin. Golden lives in San Diego, California with his wife and son.