Born in Cleveland, Ohio, in 1948, the middle child of five, Dan began to develop a sense of humor in order to claim his place in the family. He grew up on the west side of town within walking distance of Lake Erie and the Cuyahoga River at a time when both were so toxic that when the river caught fire, the main concern was that it would spread to the lake. Humor became a useful tool to deflect scorn when asked where he was from. When a career in sales was foisted upon Dan, humor provided an expedient device to develop the gregarious façade helpful in closing deals.