Fred Broitman

Long time mail order expert Fred Broitman has written the definitive guide to success in direct response/mail order. Founder and CEO of SUNMAN DIRECT, Chicago's largest independently owned Direct Response Advertising Agency. He is personally responsible for selling hundreds of millions of dollars in products and services and literally helping to create many Mail Order Millionaires.

In his many years of direct response counseling he came across many myths and misunderstandings about mail order. In writing this book his goal was to eliminate and set out a clear and easy to follow plan on how to become successful.