Simon Deane-Johns

Simon has been writing about the rise of consumer power on his blog "Pragmatist" since 2007, but he is also a practising finance and e-commerce lawyer. He started out as a barrister in Sydney in 1990 and moved to London in 1994. Since then he has worked in the legal departments of Reuters, GE and Amazon.com. Simon also helped start Earthport, one of the first e-wallet providers, and Zopa, the world's first person-to-person lending marketplace. He now works as a consultant solicitor through Keystone Law in London advising e-money issuers, gift card and payment services providers, peer-to-peer finance platforms and investment firms. Simon also chairs the media board of the Society for Computers and Law. He lives in west London with his wife and two children.