Nicholas Lovell

Nicholas Lovell is a games designer, author and consultant. His books include The Pyramid of Game Design, The Curve and The F2P Toolbox. Since 2008, he has advised more than 50 companies on adapting to service games, with a particular focus on free-to-play. Clients have included Bandai Namco, Bohemia Interactive, CCP, Exient, Firefly Studios, Madfinger, nDreams, Rebellion, Rovio, Square Enix and Supersaurs. Nicholas is currently Design Director at Electric Square in Brighton. He lives in London.