Michael Hinshaw

Michael Hinshaw is a distinguished entrepreneur, executive, and educator who has dedicated his career to merging creativity with business strategy, focusing on enhancing company-customer relationships. As the founder and president of McorpCX, a leading consultancy in customer, digital, and employee experience, Hinshaw guides businesses through disruptive changes to meet evolving customer needs.

He co-authored the best-selling book "Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them." Hinshaw is widely recognized as a top influencer in global customer experience, featuring in publications such as Harvard Business Review, Fast Company, Forbes, and Time.

He also speaks globally on customer experience and is the co-creator of The Customer Experience Masters Academy, which helps clients develop customer-centric people, leaders, and culture.

Before his consulting career, Hinshaw was President and CEO of a venture-backed firm, growing it from inception to Canada's largest independent grain trader with over 130,000 acres of wheat under management. This success, rooted in customer-centric principles, led to the founding of McorpCX.

Hinshaw also contributes as a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business. He has provided consultancy and advice to well over 100 organizations, ranging from the Fortune 100 to smaller, fast-growth companies with under 100 employees. Some of his clients include Intel, Microsoft, Biogen, Roche, Best Buy, and lululemon.