Michael Rosenblum

Michael Rosenblum

For more than 25 years, Mr. Rosenblum has been on the cutting edge of the digital ‘videojournalist’ revolution. During this time, he has led a drive for video literacy, and the complete rethinking of how television and online video is made and controlled.

His work has included: The complete transitioning of the BBC’s national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United States Government’s broadcasting agency (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the ‘VJ” paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the U.S. Rosenblum was both the President and founder of NYT TV, (all based on the “VJ” paradigm – 1996-1998). He was also President and founder of Video News International, a global VJ-driven news gathering company, with more than one hundred journalists around the world. (1993-1996). In partnership with Al Gore, he conceived of and founded Current TV. In partnership with Lisa Lambden, he founded The Travel Channel Academy (www.travelchannelacademy.com) and New York Video School (www.nyvs.com).

He has designed, built and implemented VJ-driven news channels around the world, including Time Warner’s NY1 News, Associated Newspapers (UK) London based Channel 1, Young Broadcasting stations in the U.S., Switzerland’s largest commercial TV broadcaster, TeleZuri, as well as a host of smaller projects such as Eritrea’s ERI-TV and Sri Lanka’s SLBC. His consulting clients include The BBC, TV-24/Germany, TV4/Sweden, Oxygen Media, BBC, KBC, TVL, Danmarks Radio (DK), TV-3 Sweden, Norway & Denmark, Tokyo Broadcasting, and Korea Broadcasting.

As a producer, Rosenblum has produced or overseen production on more than two thousand hours of programming for both network and cable television. His shows have included the long-running Trauma: Life in the E.R., Paramedics, Police Force, Labor and Delivery, and Science Times. These series have aired on TLC, Showtime and National Geographic channels. He has also produced for ABC, CBS, Oxygen and the BBC. Most recently his groundbreaking 5 Takes series for Discovery has completely rewritten the production paradigm. The company currently has more than 300 hours in production for this year alone.

He has conducted his unique VJ training classes all over the world, from Thailand to Marrakech, and has lectured extensively both overseas and in the U.S. He is an adjunct professor of communication at New York University, where he teaches “Television and the Information Revolution”, a course of his own design, and at The Bauhaus in Germany. His Brussels based Rosenblum Institute trains European journalists to work as VJs. He is the author of Videojournalismus (Germany).