Atilola Moronfolu

Atilola Moronfolu is a multi-faceted entrepreneur. She is a Writer, Editor, spoken word artist, Hair Tech Expert, Cosmetic Scientist and Certified Trichologist amongst other things.

She is the founder and CEO of African Naturalistas (a Cosmetic Manufacturing company), Pureformula Innovations (a Contract Manufacturing company), and The Good Hair Tribe (a Tech-driven Hair Care Literacy and Coaching company)

The Good Hair Tribe, her EdTech company currently has approximately a hundred and counting members, being served with her proprietary Hair Science teachings of over 90 lessons

She is the creator of the Hair Coaching Certification Course, certifying Hair Coaches worldwide, with her proprietary Hair Coaching Framework module, Hair Coaching Business module and several Hair Science modules

Her journey into being an authority in the Hair Care Industry worldwide has gotten her partnering with some of the best Hair Surgeons, Dermatologists, Doctors Hair Stylists, and other Industry Experts all over the world to deliver value and hair care solutions to her clients and community.

She is a Certified Trichologist, board-certified by the American Association of Drugless Practitioners, and Advanced Cosmetic Scientist with the Institute of Personal Care Science, Australia. She has invested the past 13 years in helping women all over the world achieve their goal of healthy hair, with African Naturalistas products, Trichology Consultations, masterclasses, memberships, hair regimens, e-books, and several Hair care programs.

Her line of Hair Care Products, are manufactured at her NAFDAC-Approved factory in Lagos Nigeria, and are sold worldwide.

She serves as the Trichologist at African Naturalistas Hair Clinic, where she treats and manages over 50 hair loss issues and scalp disorders.

She shares her knowledge freely on her YouTube channel, Ask The Trichologist, solving the pertinent Hair Care issues of her audience.

She recently launched her new business, Pureformula Innovations, a Contract Manufacturing and Private Labeling company, in order to provide solutions to other small-scale businesses seeking to start their Hair cosmetic brands, but without the necessary required infrastructure to manufacture their products

As a way of giving back to society, in the form of career and social development, Atilola created the Females in Ed-Tech Internship Program in order to plug the wide tech skills gap currently existing among young Nigerian women who want to succeed in the Tech world, but do not have the necessary skills and means to do so,

Atilola has authored several books, including 15 books in the Hair Care industry, and has been featured in notable national and international news media and publications worldwide, including BBC, This Day Newspaper, Business Day, Punch Newspaper, The Nation Newspaper, Nairametrics, and many more

As a Spoken Word Artist, She has performed in several notable events round the word, including the United Nations at the UNAIDS PCB Thematic Segment in Geneva, Rio International poetry slam, FLUPP Festival, Rio de Janerio, Brazil.

She is one of the visible faces of Spoken Word in Nigeria, regularly performing at corporate sector events and gracing the literary stage. She is the convener of Rhyme and Reason Concert, the only rap and spoken word ever in Nigeria, which has hosted an audience of over 2000.