Matt Fox started studying and practicing the skills for mastering persuasion in 1992. It's taken him from traditional sales trainings to hypnosis, Neuro Linguistic Programming (NLP), Psychology, direct marketing, behavioral economics and more.
He writes on business, marketing, sales, influence, and persuasion. Even though the name of his blog is PersuasionTheory.com, he doesn't like fluff and theory. Matt writes about strategies that work. Put them to work in your life.
As he likes to say, "If it involves changing human behavior, I'm curious."