Bettina Hein

Bettina Hein is the co-author of “Video Marketing For Dummies” (Wiley 2012). She is the Founder and CEO of Pixability (www.pixability.com), a video marketing company that helps businesses increase sales by getting the right videos in front of the right audience so they take the right action. Pixability's video marketing software helps link business strategy to video production, YouTube and web hosting, social media, and precise targeting and promotion.

Bettina is a serial technology entrepreneur, and has built successful technology companies in the United States and in Europe. Prior to Pixability Bettina co-founded the Swiss-based speech software specialist SVOX AG in 2001. SVOX was sold to Nuance Communications (NUAN) for $125 million.

Bettina holds a Masters of Science degree from MIT where she was a Sloan Fellow, a law degree from the University of Constance, and a degree in business administration from the University of St. Gallen.

In 1996, she was the initiator of START, an organization that advances entrepreneurship among college students. In 2000 START received the Ernst & Young Entrepreneur of the Year Award. She is also the founder of the SheEOs, a network for female CEOs and founders of growth companies. In 2011, Bettina was named a ‘Woman To Watch’ by Mass High Tech and in 2012 she was named one of the most powerful women in technology by the Boston Globe.

Bettina is a frequent speaker on the topics of video, marketing and entrepreneurship, and has spoken at MIT, Harvard Business School and conferences worldwide. She resides in Cambridge, MA with her husband and daughter.