Susan Sweenie

Susan Sweenie

Strategic Communications Leader | Personal Branding Coach | PR Consultant

Susan Sweenie is a seasoned communications strategist with over two decades of experience in public relations, media relations, personal branding, and executive coaching. She is the founder of New Path Careers, where she partners with individuals to elevate their visibility, credibility, and impact through expertly crafted career strategies. Susan excels at guiding professionals nationwide in crafting powerful personal brands, resumes, and LinkedIn strategies to support career advancement.

Throughout her career, Susan has worked across sectors—from life sciences and consumer tech to marketing services—delivering measurable results through content development, media training, and thought leadership initiatives. At firms such as Ronald Trahan Associates and Mindfull Marketing, she held leadership roles spanning media relations, operations, human resources, and social media strategy. Her hands-on approach and deep understanding of both internal and external communications make her a trusted advisor to C-suite executives and marketing teams alike.

A published author of Girls Don’t Take Karate and Branding You (2024), Susan combines creativity, business acumen, and empathy to empower individuals and organizations to tell their stories with authenticity and impact.

She holds a B.S. in Business Management with a concentration in Marketing from Stonehill College. Outside of work, she is a dedicated volunteer in her community and an active supporter of youth sports and education.