Raphael Louis Vitón

Raphael Louis Vitón is an operator, a writer, a professor and a (Ring)leader.

Raff calls himself a (Ring)leader because he loves to solve problems and empower curiosity through the use of disciplined process, prioritized strategy and orchestrated serendipity. This passion for a repeatable, creative, problem-solving engine led him to join Maddock Douglas a number of years ago as president, chief operating officer and partner. Maddock Douglas has become an internationally recognized innovation agency that helps leading corporations invent and launch new products, services and business models. It is the perfect place for Idea Monkeys and the (Ring)leaders who keep them on track.

Separating the essential from the important is at the heart of the innovation process and is a consistent theme for Raff. It is made tangible in his featured innovation column for Bloomberg Businessweek and in his book, coauthored with Mike Maddock, Free the Idea Monkey...to focus on what matters most! Their roles in the company are the foundation of the book’s concept, and exemplify the essential yin-yang role that mindset and process both play in successful innovation outcomes.

Raff is an internationally recognized thought leader who spends time teaching at CEDIM in Monterrey, Mexico, and at Northwestern University in Chicago, Illinois, as well as sitting on the board at Conscious Capitalism, Inc. Raff has years of experience in management consulting specialized in process re-engineering. This foundation of experience, layered with his commitment to be an evermore conscious leader, has created a dynamic environment at Maddock Douglas centered on combining an effective world-class innovation road map with an enlightened culture of innovation that is efficiently focused on thinking big, dreaming big and making big things happen.