Nick Fitzherbert

Nick Fitzherbert has coached executives at some of the UK's largest companies in Presentation Skills, helping them to add impact, confidence and memorability to their key messages. He has also worked in several European countries and as far afield as Swaziland.

What sets Nick apart from other Presentation Skills coaches is that he builds in the Rules of Magic - principles for directing attention, persuading and convincing that come instinctively to the best magicians and prove equally effective in the business world.

Nick's interest in magic developed mid-way through a 20-year career in PR and marketing. The more he learned about magic, the more he realised how useful some of its principles could be in the real world. Eventually he achieved membership of the world's most prestigious magic society - The Magic Circle. This enabled him to research the society's extensive library and to mix with some of the world's top magic thinkers, thereby refining his theories and identifying the Rules of Magic.

Presentation Magic explains the Rules of Magic and how they can be applied in business, while telling the stories of coaching top business people over the past decade.

Nick Fitzherbert is based in London and works as a freelance training and communication consultant. He is also a member of team at leading executive coaching company The Aziz Corporation and he is an accredited trainer with The Public Relations Consultants Association.