Timothy de Waal Malefyt

Timothy de Waal Malefyt is Clinical Professor of Marketing at Gabelli School of Business, Fordham University in NYC. For 15 years he led strategy and brand development as Vice President, Director of Consumer Insights for BBDO Worldwide advertising in NYC, and at D’Arcy, Masius, Benton & Bowles in Detroit, which produced the ‘breakthrough’ campaign for Cadillac.

Dr. Malefyt holds a Ph.D. in cultural anthropology from Brown University and is Routledge Series Editor of Business Anthropology. His books, Advertising Cultures (2003), Advertising and Anthropology (2012), and Ethics in the Anthropology of Business (2017), Magical Capitalism (2018) and soon, Women, Consumption and Paradox (forthcoming) are available on Amazon.

He has published widely in leading Academic Journals and is frequently cited in New York Times, USA TODAY, Business Week, BrandWeek, ABC news, among other media.