Rich Page

Rich Page has been analyzing and improving websites for over 10 years, and is currently a conversion solution specialist at Adobe helping major Fortune 500 clients improve their testing and optimization strategies. Before this he worked for Disney Online in their web analytics and optimization team.

Rich comes from a background in online marketing, website usability and web analytics, and has previously worked in roles like these for Z57 Internet Solutions, Gartner and several start-up web companies. He has considerable expertise with Omniture SiteCatalyst and Test & Target, in addition to Google Website Optimizer and Google Analytics.

Rich graduated with a Masters in Information Technology from University of San Diego, where he did a thesis on website usability. Rich also holds a Bachelors in Management from Royal Holloway University of London where he did a pioneering thesis on ecommerce. He has been blogging about web analytics and optimization topics for over 5 years at http://www.rich-page.com, and is a regular speaker at Conversion Conference and other industry conferences.

He currently lives in London, England where he just returned to after spending 10 years in Southern California. In his spare time, he is a passionate classic rock fan and loves to play tennis.