Andy Budd

Andy Budd is a designer turned investor, advisor, and coach. For many years he ran Clearleft, an award-winning design consultancy that pioneered the field of user experience design in the U.K. During this time he helped clients like Just Eat, Farfetch, Rapha, Funding Circle, Mozilla, Virgin Atlantic, Penguin Books, and Burberry make the most of their digital experience. Andy sold Clearleft in 2020 and joined Seedcamp—one of the most successful and best-known early stage venture funds in Europe—as a venture partner. As well as helping source and review new investments, Andy uses his knowledge of Sales-, Marketing-, and Product-Led Growth to help portfolio companies prepare for Series A and beyond. His latest book—The Growth Equation—was born out of that experience: witnessing all the things startups get right (and occasionally get wrong) about early stage growth.

In addition to working for Seedcamp, Andy advises a small number of founders on the concepts found in his book. He also runs a syndicate of design and product angels who love nothing more than supporting Design- and Product-Led founders. In his spare time Andy—a former dive instructor and “shark wrangler”—loves exploring underground cave systems and tropical atolls. As a recently qualified pilot, when he’s not under the water he can be found soaring over the Sussex countryside in a rented Cessna 172.