Adon T. Rigg

Adon began his sales career at age 18 with no money, no home, and a grade 8 education. With a passion for the sales process, he has worked his way from selling vacuums door-to-door to providing sales, training and public speaking services for Fortune 500 Organizations. Always eager to embrace lifelong learning, Adon is a graduate of the University of British Columbia Sales and Marketing program, and has received the CME and CSE designations for distinction in Sales and Marketing management. He has represented the province of British Columbia at the Canadian Association of Public Speakers Rising Stars Contest, and his Sales Formula Program has been incorporated into the Business Certification Program at the University of the Fraser Valley in British Columbia, Canada.

Adon's philosophy is that no matter who you're selling to, from the CEO to the entry-level purchaser; all buyers are either directly or indirectly responsible for their Company's bottom line. He believes that the key to success is to learn how not to simply sell product, but to create value by impacting bottom-line results. To assist in the learning process, Adon has created The S.A.L.E.S Formula, an acronym-based selling methodology that outlines the steps involved in his new Sales Process.

Adon’s mission statement is “To help salespeople and entrepreneurs simplify their selling process by creating customer value using the S.A.L.E.S. Formula™.”

Adon is CEO of Insightful Selling Solutions and author of the upcoming book “Insightful Selling: How to use the sales formula to differentiate yourself and create customer value”.