Bill Self

With more than 25 years of customer research and business leadership experience, Bill Self has devoted his career to studying how top-performing companies separate themselves from their competition by being exceptionally customer-centered. Today, he concentrates on helping companies learn how to transform their organizations into market leaders by focusing on the success of their customers.

Self has developed the Customer 3D approach a dynamic system designed to enable product-centric organizations to become customer-centered champions. He is the President of the North American division of The Leadership Factor, a global firm specializing in customer research and he is a member of the National Speakers Association.