Steve Keifer

Steve Keifer has worked in various product management, marketing, and sales leadership roles for 20 years at technology companies ranging from early-stage, venture-backed startups to mid-cap, publicly traded organizations.

His first book, Herding Geese, was written while he was leading marketing at the B2B e-commerce company GXS. During his 10 years at GXS, he extensively studied how B2B e-commerce technologies were used to automate processes in the supply chain, capital markets, and healthcare system.