Erika Napoletano

Erika Napoletano is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoying problems that keep them from being awesome. She's been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular (Wiley 2012), The Insider's Guide to Egg Donation (Demos Health, 2012), a contributor to several leading online publications across the business/payments/health spaces, an acclaimed speaker from TEDxBoulder 2012 (http://youtu.be/S4DOJpB2I8o), and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity.

When she's not traveling (and even when she is), she consults for some of the nation's leading startups and brands you see in parking lots and on store shelves every day. From branding to building online communities, she helps companies talk to their audience, hold ongoing conversations, and convert those people into long-term advocates so that business owners can wake up every day and do what they love for whom they love doing it.

She's well aware that she has a lot of tattoos and you can refrain from mentioning those in book reviews. They're not contagious. We all have ink (stories) -- and some of us just choose to wear ours on the outside.