Woody Wade

Woody Wade is the founder of the Four Futures Platform, a scenario development and tracking program that helps decision-makers foresee - and understand – how alternative "strategic landscapes" could unfold for them, impacting their future success.

From his base in Switzerland, Wade’s scenario planning work has taken him to 35 countries, conducting workshops, corporate master classes, and scenario signpost labs. He hosts a podcast talking to future-oriented business leaders about innovation and entrepreneurship, and also teaches his scenario generation methodology in a Master's degree program at the Dubai campus of the Rochester Institute of Technology.

Earlier in his career, Wade was a member of the Executive Board of the World Economic Forum, the organizers of the annual meeting of world leaders in Davos; was the Marketing Director of Switzerland's world-renowned Ecole hôtelière de Lausanne; and worked in Zurich for two private banks. He has an undergraduate degree in German and history, and an MBA from Harvard Business School.