Robert Heath

Robert Heath started his career with Unilever, and worked as an Account Planner for ten different ad agencies over a period of 24 years. In 1999 he developed a Low Attention Processing theory, which explained how advertising can influence us at low levels of attention, and in 2001 he wrote his best-selling monograph The Hidden Power of Advertising. He obtained his PhD in 2006 and is the author of numerous scholarly journal articles. He is also a successful public speaker, having delivered over 70 seminar and keynote speeches in the last ten years. He lives in a 15th Century Mill in the UK with his wife and daughter and two black labradors.