Danny Oppenheimer

Danny Oppenheimer is an associate professor at UCLA with a joint appointment in the Anderson School of Business and the Department of Psychology. Previously, he was on the faculty at Princeton University in the Department of Psychology and the Woodrow Wilson School for Public Affairs. Primarily interested in cognitive psychology, he researches causal discounting, charitable giving, metacognition, and people's perceptions of randomness.

He won the 2006 Ig Nobel Prize in Literature for his paper "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with using long words needlessly" which argues that simple writing makes authors appear more intelligent than complex writing.

Professor Oppenheimer received his B.A. from Rice University in 2000 and his Ph.D. from Stanford in 2004.