Olivia Fox Cabane

What if charisma could be taught?

For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.

In The Charisma Myth, Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them. She breaks charisma down into its fundamental components.

Olivia Fox Cabane is the author of The Net And The Butterfly and The Charisma Myth, cofounder of The KindEarthTech Foundation and former Director of Innovative Leadership for Stanford's accelerator, StartX. Her books have been translated into 32 languages, including Mongolian.