David J. Reibstein
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Marketing: Concepts, Strategies and Decisions
Reibstein, David J.
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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