Jeffrey L. Cohen

Jeffrey L. Cohen is an award-winning marketer, strategist, author, speaker, blogger and podcaster with a 30-plus year career in business to business (B2B) marketing. Jeff is a Director Analyst at Gartner and the co-author of The B2B Social Media Book. He was also the co-founder and Managing Editor of Social Media B2B, the leading online resource for social media's impact on B2B marketing.

Jeff led award-winning content marketing teams at both Oracle and Salesforce. He developed an undergraduate curriculum in social media marketing and taught full-time at Ball State University. One summer he even dressed up as a rooster to promote a radio station.

Over his career, he has provided strategic counsel to both B2B and B2C companies in industries ranging from technology, manufacturing and industrial equipment to alternative energy, retail and financial services.