David Booth

David Booth is a founder and Senior Partner of Cardinal Path, a leading professional services firm specializing in digital measurement and online marketing.

He is the recipient of the 2014 Digital Analytics Association's Practitioner of the Year Award, and is also the author of Up and Running with Adobe Reports & Analytics (Lynda.com, 2014), Advanced AdWords Tips & Tricks (Lynda.com, 2014), Display Advertising: An Hour A Day (Wiley/Sybex, 2012), Search Engine Optimization Fundamentals (Lynda.com, 2012), Google AdWords Essential Training (Lynda.com, 2011, 2nd edition 2014) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He also teaches a masters-level course on web analytics and online marketing at the Monterey Institute of International Studies.

David is a frequent speaker at industry events and conferences around the world and has worked with Google as a certified Google AdWords, Analytics and Website Optimizer Seminar Leader since 2008.