Joseph Cannon

Joseph P. Cannon is professor of marketing at Colorado State University. He has also taught at the University of North Carolina at Chapel Hill, Emory University,Instituto de Empresa (Madrid, Spain), INSEAD(Fontainebleau, France), and Thammasat University Bangkok, Thailand). He has received several teaching awards and honors.

Joe is the co-author for Basic Marketing: A Marketing Strategy Planning Approach (since the 16th edition) and Essentials of Marketing: A Marketing Strategy Planning Approach (since the 11th edition).

Dr. Cannon’s research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, Journal of Public Policy and Marketing, Antitrust Bulletin, and the Academy of Management Review among others. He received the 2006 Louis W. and Rhona L. Stern Award for his 1999 article, “Buyer-Seller Relationships in Business Markets” and the 2008 Louis W. and Rhona L. Stern Award for his 2001 article, "Buyer-Supplier Relationships and Customer Firm Costs.” He has also written many teaching cases. He serves on the editorial review boards of the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of the Academy of Marketing Science, and Marketing Education Review where he has received several distinguished reviewer awards. For three years he served as chair of the American Marketing Association’s Interorganizational Special Interest Group (IOSIG). Before entering academics, Dr. Cannon worked for six years in sales and marketing for Eastman Kodak Company.

Joe lives in Fort Collins, Colorado with his wife and three daughters. He enjoys playing basketball, skiing, hiking and watching his kids dance and play soccer.