TC Luoma is tall, blonde, smokes a cigar, and is a "peeg." At least that's what his wife says when she's channeling Tuco from "The Good, The Bad, and The Ugly."
He's also an edgy humorist and advocate, defender, and reveler in all things testosterone; a motivational guru for people who hate motivational gurus. This is not your father's testosterone, though. This is an intellectual, can-we-say "sensitive" testosterone that, while appropriately irreverent, extols the noble attributes of the male hormone and downplays much of the frat boy behavior glorified in prime-time TV.
He lives in La Jolla, California and can likely kick your butt in Jeopardy.