Bernard J. Jansen

Dr. Jim Jansenis the co-author of the book, Data-Driven Personas, author of the book Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising, author of the book Understanding User - Web Interactions Via Web Analytics, co-author of the book, Web Search: Public Searching of the Web, and co-editor of the book Handbook of Research on Weblog Analysis.

Dr. Jansen is a Principal Scientist in the Social Computing Group of the Qatar Computing Research Institute leading a research team working on the automatic generation of personas (see https://persona.qcri.org/). He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University. Professor Jansen is editor-in-chief of the journal, Information Processing & Management and former editor-in-chief of Internet Research. He has received several awards and honors, including an ACM Research Award, six application development awards, a product innovation award, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors. Dr. Jansen has authored or co-authored 350 or so research publications, with articles appearing in a multi-disciplinary range of journals and conferences.