James Duigan

James Duigan is the founder of world-renowned wellness and lifestyle brand BODYISM and a globally-respected wellness coach, author and speaker who has empowered thousands of people to live healthy and happy lives.

Underpinning the BODYISM ethos is the simple philosophy: ‘Be kind to yourself’. It's the driving force behind the creation of BODYISM’s Blueprint for Health, a sustainable and easy to follow approach to wellness that has helped people achieve true equilibrium within their mindset, nutrition, movement and sleep. As a result, people following the BODYISM blueprint achieve a lean, strong body and live their life feeling unstoppable.

As a bestselling author of seven books, James has been transforming lives for over a decade, with each book offering expert advice, recipes, exercise programmes and guidance on using nutritional supplements to function at your highest level.

And James knows firsthand the ups, downs, stresses and setbacks that can stand between you and a healthy life. Born and raised in Australia he came to the UK in his early twenties without a plan and quickly found himself homeless and hungry. After earning his first job as a personal trainer, he embarked on the journey that would transform his life.

Today BODYISM’s flagship club and cafe can be found in the heart of London’s Westbourne Grove, designed with the single goal of helping people achieve the healthiest and happiest version of themselves. With locations around London, and the world, BODYISM is a sanctuary for wellness.