Mike Raffensperger

Mike Raffensperger is an award-winning strategist, creator and unabashed geek.

He is the author of two best-selling books and a leading expert in digital media and marketing. A frequent author, speaker and analyst, Mike has written and spoken extensively on topics of branded entertainment, digital marketing and digital programming. He regularly serves as a guest lecturer at New York University’s Institute in Entertainment and Events Marketing and as a mentor at the Bay Area Video Coalition Producer’s Institute, a MacArthur Foundation funded residency program for independent producers and public broadcasters. He has designed curriculum for and teaches coursework at General Assembly, a leading New York City technology entrepreneurship incubator and educational community. He and his work have been featured on MSNBC, Fox News, Techcrunch, Mashable, The Huffington Post, AdWeek, AdAge and Forbes.

Mike sits on the Interactive Media Peer Group within the National Academy of Television Arts & Sciences (the organization that bestows the Emmy Awards), is a voting member of The International Academy of Web Television and is a Fellow with the Punch Sulzberger Media Executive Residency at Columbia University. He has been honored with a multiple Webby Awards for his pioneering work in the early development of web television, as well as a Sports Emmy Award nomination for his contribution to the advancement of streaming television and sports coverage vis-à-vis the NFL Sunday Ticket mobile app. He was recently named one of an Ad Age's 40 Under 40 and Forbes' CMO Next.