(Sales trainer) Bob Nicoll

What about Bob?

Whether you intend a powerful message in simple form like "I love you," or with more complexity like, "You have performed admirably during these challenging times," making sure it's clear and empowering requires craftsmanship; without it your message will fall apart. Each word deserves as much attention as the next.

The art in articulation is characterized by the use of clear, expressive language, composed thoughtfully one word at a time. You are endowed with the power of speech. Think before you use it and your messages will be as moving as the world's greatest symphonies.

There is power in the clarity of your articulation. ™ When I composed this message, the words came easily. For more than 35 years I have nurtured a passion for linguistics and empowering word choice; more specifically, the juxtaposition of words. By definition; juxtaposing means to place side by side, especially for comparison or contrast. In the composing of your message, paying attention to the juxtaposition of your word choice is critical.