Justin Basini

Justin is an entrepreneur and deep-thinker on the sustainability of business. He is author of WHY SHOULD ANYONE BUY FROM YOU? which has been described as "the best book on trust in business and brands".

Justin doesn't just preach, he "does", as an entrepreneur leading and founding businesses in the high technology space. Justin is the co-founder and CEO of ClearScore (www.clearscore.com) which is the UK's leading provider of free credit reports and free credit scores. He also founded one of the first consumer data empowerment companies in the world called ALLOW.

Justin also founded the group blog Conservation-Economy.org which stands as a testament to some leading thinking in the space of consumerism and sustainability. Justin blogs at his blog Thinking.Doing which can be found at www.basini.com.

Prior to becoming an entrepreneur Justin has ran major marketing budgets and teams for Procter & Gamble, Deutsche Bank and Capital One so he knows the challenges of changing and building brands in major businesses.

He was also voted the Financial Services Forum Marketer of the Year in 2008, and was #1 in the Power 100 of Marketing Direct's list of most important marketing leaders in the UK for his leadership in environmental marketing issues. He has a first class Honours degree in Biochemistry with Molecular Genetics and Biotechnology from the University of Bristol. Justin haas three children and lives in London.