Z. John Zhang

Dr. Z. John Zhang is a Professor of Marketing and Murrel J. Ades Professor at The Wharton School of the University of Pennsylvania. He earned a Bachelors degree in Engineering Automation and Philosophy of Science from Huazhong University of Science and Technology (China), a Ph.D. in History and Sociology of Science from the University of Pennsylvania, and also a Ph.D. in economics from the University of Michigan.

John’s research focuses on competitive pricing strategies and the design of pricing structures. He has published numerous articles in top marketing and management journals on various pricing issues such as measuring consumer reservation prices, price-matching guarantees, targeted pricing, access service pricing, the choice of price promotion vehicles, and channel pricing. He also serves as Associate Editor for the Journal of Quantitative Marketing. He is also an area editor for Marketing Science, and Management Science. He won the 2001 John D.C. Little Best Paper Award and 2001 Frank Bass Best Dissertation Award, along with his co-authors, for his contribution to the understanding of targeted pricing with imperfect targetability. John also lectures on pricing and marketing issues world-wide.