Sheila Keegan

Dr Sheila Keegan is a Business Consultant and Chartered Psychologist. She is a Founding Partner of Campbell Keegan Ltd, which she set up with Rosie Campbell in 1983, working with private and public sector clients within the areas of change and communication. CKL works with organisations to generate new thinking and new strategies; developing brands, products and services, internal communications and corporate strategy. Sheila is also a trainer in qualitative market research techniques and a Master Practitioner of NLP.

Sheila is also an insatiable traveller. As well as academic writing, she has written travel and feature pieces, for example, visiting, researching and writing about Bhutan's policy on Gross National Happiness and writing about her travels through Asia with her (then) young daughter. She has written and presented several programmes for Radio 4 on topics as diverse as Bunnykins plates, 'Love Rats' and 'The Battle of the Bogside'. She is also a photographer and her work has been published in the Telegraph, Mensa magazine, OK! Magazine and the British Journal of Photography magazine. In early 2011 she completed a six month overland trip to India, in part to recreate the hippie trail she followed in 1974.

Sheila is a regular speaker at conferences, universities and to government and commercial bodies and acts as an advisor on cultural trends and consumer psychology to companies, ad agencies, think tanks, public service companies and others. She is also a media commentator on national radio and TV, including BBC Breakfast, BBC One Show, Radio 4 Money Box and Vanessa Feltz's phone ins.