Sean Meehan

Seán is the Martin Hilti Professor of Marketing and Change management at IMD Business School in Lausanne, Switzerland. He is an accomplished academic, instructor and consultant, and thought-leader working with companies across industries globally to grow capability to create customer value in new and better ways.

Over 25 years he has studied customer focus – what it is and how it contributes to superior performance. He has authored two other important books on the subject: Simply Better: Winning and Keeping Customers by Delivering What Matters Most, and Beyond the Familiar: Long Term Growth through Customer Focus and Innovation. He has been published in Harvard Business Review and MIT Sloan Management Review and received awards from The Marketing Science Institute, The Academy of Marketing and The American Marketing Association.