Philip Sheldrake

Philip is a Chartered Engineer, Managing Partner of Euler Partners, and a Main Board Director of techUK, the UK trade association for the tech industry. He previously co-founded and sold an award-winning PR consultancy, now Racepoint Global.

Philip has written:

> Attenzi - a social business story (2013). A free ebook in association with Social Media Today with foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni. Available at www.attenzi.com

> The Business of Influence - Reframing Marketing and PR for the Digital Age (Wiley, 2011)

> The chapters on real-time public relations, 'beyond social' and a new public relations model in Share This (Wiley, 2012) and Share This Too (Wiley, 2013)

> The digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing (Wiley, 2011)

> The Social Web Analytics eBook 2008

He blogs at www.philipsheldrake.com.