Ginger Grant

Ginger Grant TEDx Milton Creativity in Business https://youtu.be/LzsMc8CHqfo

My passion is story – how to capture it, use it, and understand it. Narrative tells the world about you – not just your CV or history but what you stand for – what you believe in. I came to story from the world of mergers and acquisitions and business intelligence – due diligence. What I found missing from this area was an understanding of the role of culture in an organization and how it impacts economic viability. So, I searched for and found a school started by Joseph Campbell that studied story and how its power has changed our world since the beginning of time. While writing my dissertation on cultural due diligence I was lucky enough to join with an amazing creativity cluster called “Creativity in Business”. Started at the Stanford Graduate School of Business in the early 1980′s by founder Michael Ray, this unique MBA program shifted business thinking towards a philosophy of transformation and it still is going strong with our creativity consulting team.

Corporate culture consists of people, and in order to transform a culture – you must start from those who carry it every day. By collecting and celebrating the journey of a single person, you are able to celebrate the journey of a tribe who share the same values. What carries the emotion and values-in-action of the tribe is story. Story creates your corporate culture. Culture drives performance. Performance creates economic viability.

This is my opus – my life work – the stories of design-driven innovation that fuel our economy.

Aside from my writing, I am the Dean of Research and Innovation at Humber College in Toronto, Canada.

LinkedIn: www.linkedin.com/in/gingergrant

Twitter: @mythginger