Joe Mathews

Mathews has over 30 years franchising He specializes in the area of franchisee recruitment, sales, and franchisee performance. Mathews is a regular presenter at IFA conferences and is an instructor with the ICFE (Institute of Certified Franchise Executives). Mathews is the author of "Street Smart Franchising," "Future of Franchising," "Bob the Blue-Collar Messiah," and "Meaning of Life Project." Mathews has written or contributed to 80 articles in such publications as Wall Street Journal, USA Today, Entrepreneur Magazine, Business Week, Fortune, Inc., and other major newspapers and publications.