Alain Jolibert

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Marketing research: M�thodes de recherche et d'�tudes en marketing
Jolibert, Alain; Jourdan, Philippe

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LE MARKETING.: Fondements et pratique, 2�me �dition
Dubois, Pierre-Louis; Jolibert, Alain

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� 7.11

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GRANDS AUTEURS MARKETING
JOLIBERT, Alain

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Le Marketing: Fondements et Pratique, 3�me �dition
Dubois, Pierre-Louis; Jolibert, Alain

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� 13.57

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M�thodologie de la recherche en sciences de gestion - 3e �dition: R�ussir son m�moire ou sa th�se
Gavard-Perret, Marie-Laure; Gotteland, David; Haon, Christophe; Jolibert, Alain

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Les grands auteurs en marketing
Jolibert, Alain

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Marketing Research - 2e �d. - M�thodes de recherche et d'�tudes en marketing - Labellis� FNEGE: M�thodes de recherche et d'�tudes en marketing
Delacroix, �va; Jolibert, Alain; Monnot, Elisa; Jourdan, Philippe

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PART DE MARCHE (LA): Concept, d�terminants et utilisation
HERMET/JOLIBERT

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� 5.72

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