Alain Jolibert
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Marketing research: Méthodes de recherche et d'études en marketing
Jolibert, Alain; Jourdan, Philippe
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LE MARKETING.: Fondements et pratique, 2ème édition
Dubois, Pierre-Louis; Jolibert, Alain
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GRANDS AUTEURS MARKETING
JOLIBERT, Alain
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Le Marketing: Fondements et Pratique, 3ème édition
Dubois, Pierre-Louis; Jolibert, Alain
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Les grands auteurs en marketing
Jolibert, Alain
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METHODOLOGIE DE LA RECHERCHE : REUSSIR SON MEMOIRE OU SA THESE EN SCIENCES DE GESTION: Réussir son mémoire ou sa thèse en sciences de gestion
Gavard-Perret, Marie-Laure; Gotteland, David; Haon, Christophe; Jolibert, Alain
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DEVELOPPER UN NOUVEAU PRODUIT: Méthodes et outils
GOTTELAND, David; HAON, Christophe
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PART DE MARCHE (LA): Concept, déterminants et utilisation
HERMET/JOLIBERT
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