Gilles Marion
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Antimanuel de marketing
Marion, Gilles; Azimont, Franck; Mayaux, Francois; Michel, Daniel; Portier, Philippe; Revat, Robert
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MARKETING.: Mode d'emploi, 2ème édition
Collectif; Michel, Daniel; Mayaux, François; Marion, Gilles; Azimont, Frank
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Le consommateur coproducteur de valeur: L'axiologie de la consommation.
Marion, Gilles
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Mode et marché: Stratégies marketing du vêtement
Marion, Gilles
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