Jean-Marc Lehu

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L'Encyclop�die du marketing
Lehu, Jean-Marc

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Le Marketing Interactif. La Nouvelle Approche Strategique Du Consommateur
Lehu, Jean-Marc

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La fid�lisation-client
Lehu, Jean-Marc

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Strat�gie de fid�lisation: Coll. Les r�f�rences
Lehu, Jean-Marc

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La publicit� est dans le film: Placement de produits et strat�gie de marque au cin�ma, dans les chansons, dans les jeux vid�os...
Lehu, Jean-Marc

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Lifting de marque
Bontour, Anne; Lehu, Jean-Marc

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PRAXIMARKET
Lehu, Jean-Marc

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MBA Marketing: Tout ce qu'il faut savoir sur le marketing par les meilleurs professeurs et praticiens.
Lehu, Jean-Marc; BERANOYA, Christophe; Benavent, Christophe; Bergada�, Michelle; Bon, J�r�me; Carrillat, Fran�ois A.

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