Marc Filser

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Le comportement du consommateur
Filser, Marc

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La distribution: Organisation et strat�gie.
Filser, Marc; Des Garets, V�ronique; Pach�, Gilles

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�tudes Marketing appliqu�es: De la strat�gie au mix : analyses et tests pour optimiser votre action marketing
Vernette, Eric; Filser, Marc; Giannelloni, Jean-Luc

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Le marketing exp�rientiel (R�f�rences management): Vers un marketing de la cocr�ation
Roederer, Claire; Filser, Marc

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La distribution - 3e �dition: Organisation et strat�gie
Filser, Marc; Pach�, Gilles; Des Garets, V�ronique

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L'exp�rience : objet acad�mique et r�alit�s manag�riales
Filser, Marc; Roederer, Claire

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PERSPECTIVES CULTURELLES DE LA CONSOMMATION, N 1 / 2011
BADOT OLIVIER

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Recherches en marketing des activit�s culturelles

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